It’s a day that will live in infamy. For the beer industry.
Many of us here in the states know the day by its more popular name, Cinco de Mayo. And almost as many people who recognize the name also consider it to be the Mexican equivalent of our Fourth of July, or Independence Day. Except it’s not, not even close.
Cinco de Mayo, or really, May 5, 1862, simply commemorates a battle in Puebla between the French and Mexican forces when allied forces from Europe attacked to collect a debt they believed Mexico owed them. On that day, the Mexican Army, under the leadership of Generals Ignacio Zaragoza and Porforio Diaz, and vastly outnumbered, routed the French Army.
Many of my friends in Mexico who are not familiar with life in the states are stunned when I describe to them how Americans jam Mexican restaurants over the first weekend in May. They are even more surprised when I explain how some breweries seem to be de-facto national sponsors of the celebrations connected with Cinco de Mayo. There are even reports that this is now the biggest beer consumption day in the US, surpassing St Patrick’s Day and Super Bowl Sunday. In Mexico though, outside the state of Puebla, the date is hardly even commemorated.
Want more info? Check these out and if you are interested in a great tour of Puebla next time you’re there, contact our friend Soy Poblana…